Webinar: Strategic ABM and Sales & Marketing Alignment
15 August - 10.00am BST
Account-based marketing (ABM) is taking the B2B world by storm. Many leading organisations are now better able to target the right accounts and move their sales pipeline quicker, seeing huge ROI gains.
We’ve partnered with Demandbase, the leaders in ABM, to bring you the next in our series of Martech Talks webinars.
Discover how strategic ABM planning, aligning your sales and marketing can help you identify your most profitable accounts and convert them into revenue.
Join us to find out more about:
- Aligning your sales and marketing to strategic objectives
- Strategic planning for ABM across the customer journey
- How to implement a strong ABM strategy
- Measuring the performance of your efforts
- Real world examples of successful ABM implementation
Hear from experts in ABM and sales and marketing alignment, Senior Manager Field Marketing EMEA at Demandbase, Leanne Chescoe and SuccessFlow’s Digital Consulting Director, Michael Dean.
Register now to learn how strategic ABM can help you ensure your processes and technology reflect your objectives and deliver a successful strategy throughout the customer journey.