Defining your digital strategy - on demand


Why and how to create a digital strategy that’s realistic, achievable and deliverable

Fewer than 50% of today’s organisations have a clearly defined digital marketing strategy. Without one, you’re likely to have no clear business direction, leaving you at risk of continuously firefighting. If you’re a CMO, Marketing Director or Head of Marketing then this webinar is for you.

We explore the main principles that create a successful strategy for a modern marketing world across the whole customer journey. We discuss why a documented strategy is important and learn how to make it real, using a digital roadmap. Our speakers highlight what to include and how to report and gain insights.

  • We also consider the key stages of the customer journey, looking at research, consideration, acquisition, conversion and customer engagement
  • Outline how to structure your strategy, including vital points like situation analysis, objectives strategy, tactics, action and control
  • Target key areas of marketing and sales alignment, covering technology, lead management and generation, content planning as well as tactics and automation.


PRESENTED BY

Mark Donkin

Managing Director, SuccessFlow

With over 15 years’ experience in sales and marketing Mark has gained an impressive breadth of knowledge and expertise. Having spent many years selling advanced technology solutions for Oracle and Sun Microsystems, he understands the intricate challenges sales and marketing face.

Michael Dean

Client Service and Strategy Director, SuccessFlow

Michael is SuccessFlow’s strategic digital guru. He’s passionate about digital technology and its application in serving a specific need. Having worked in this area for over 20 years Michael’s gained global expertise both client-side and agency side across multiple sectors from entertainment to healthcare. His knowledge is unrivalled.

Persons name

Job titles, Marketo

Nunc vel elit quis metus lobortis semper. Fusce convallis leo sit amet odio placerat viverra. Maecenas malesuada, diam a molestie gravida, ligula sapien faucibus dolor, eget elementum augue dolor sit amet odio.

Persons name

Job titles, Marketo

Nunc vel elit quis metus lobortis semper. Fusce convallis leo sit amet odio placerat viverra. Maecenas malesuada, diam a molestie gravida, ligula sapien faucibus dolor, eget elementum augue dolor sit amet odio.

Persons name

Job titles, Marketo

Nunc vel elit quis metus lobortis semper. Fusce convallis leo sit amet odio placerat viverra. Maecenas malesuada, diam a molestie gravida, ligula sapien faucibus dolor, eget elementum augue dolor sit amet odio.

Persons name

Job titles, Marketo

Nunc vel elit quis metus lobortis semper. Fusce convallis leo sit amet odio placerat viverra. Maecenas malesuada, diam a molestie gravida, ligula sapien faucibus dolor, eget elementum augue dolor sit amet odio.

Watch now