GDPR - on demand


5 steps for marketers to turn GDPR into potential, NOT problems

This webinar provides an insightful, 45 minute discussion on General Data Protection Regulations. We discuss how GDPR can help your marketing become more effective and how you can ensure it stays on the right side of GDPR by targeting five main areas where you can introduce change.

We consider things like, why your marketing can be more powerful and how a simple mindset change can help you lead the way.

We cover:

  • Changes to webpage and cookie tracking regulations
  • Managing unsubscribed and non-engaged records
  • How social media offers ways to circumnavigate the woes of GDPR
  • How social data can win back your audience engagement
  • How to safely store and erase information
  • What to implement and change, from building a closed-loop consent audit trial, to a preference centre
  • Creating forms with opt-in relevance
  • Understanding the right to be forgotten
  • And finally, updating your lead scoring



PRESENTED BY

Adam Dore

Head of Technology Services, SuccessFlow

As Head of Technical Services at SuccessFlow, Adam has experience across an impressive range of marketing automation platforms including Pardot, Salesforce, Act-On and Marketo. He’s responsible for analysing our clients’ marketing automation and CRM needs, ensuring your sales technology is implemented seamlessly to achieve your business goals.

Sapir Segal

Director of Marketing, Oktopost

A creative and agile marketer with diverse experience in content marketing, social media, email marketing, brand development, and SEO. My understanding of market trends, knack for creativity, and excellent communication skills drive me to push forward the company’s marketing goals in the best way possible.

Persons name

Job titles, Marketo

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Persons name

Job titles, Marketo

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Persons name

Job titles, Marketo

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Watch the video now